We Consistently Generate Extra Growth for Our Clients
WE HAVE 30 YEARS OF EXPERIENCE IN MARKETING & SALES
GROWTH-BOOSTING MARKETING
A Growth-Generating Approach Able To Deliver Measurable And Systematic Results
With our proven approach to customer behavioral change, we have consistently been able to help our clients significantly grow their top line after project implementation. ...
MARKET SEGMENTATION
Build Segmentations that Have a Business Impact
We build segmentation schemes that the whole company can understand and work with.
You will be able to attribute brands to segments and to learn relevant insights to differentiate the brands in your portfolio.
AI ENABLED SEGMENTATION
Identify and Connect with Highly Specialized Market Niches
Big data can be leveraged to refine broader market segments, diving deeper into customer data for insights that really work.
Immediate feedback can be used to fine-tune segments and engage in a two-way communication.
We use predictive modelling to create customer segments, based on the big data available in an organization.
SALES EXCELLENCE
Four Areas of Intervention to Achieve Excellence in Sales
There are a few essential factors that are at the heart of what drives success in sales: identifying and mapping-out market opportunities, deploying the right people against the right opportunities, tailoring the sales message matching value proposition to customer needs, executing over time with consistency.
Learn how we drive success in sales through a proven approach.
MARKETING EXCELLENCE
Harmonize The Marketing Approach Across Teams And Geographies
Marketing Excellence programs are company-wide initiatives aimed at creating the company's distinctive approach to marketing, internally homogeneous, externally differentiated and true to the company's DNA and values.
Through our programs, we help organizations bring marketing capabilities to the next level.
MARKETING COACHING
Build And Nurture Marketing Capabilities
Marketing coaching sessions use your company's case examples as real instances on which to apply marketing principles and best practices. They combine the advantages of a training session with the benefits of an outcome that is immediately operative.
CONSUMER INSIGHTS DISCOVERY
Identify "Fresh" Consumer Insights
We run "Insight Generation" workshops, that help teams to look at their customers in a new way.
Learn about our six steps approach to insight generation ...
BRANDING & BRAND WORKSHOPS
Set the Direction for Your Brand and Capture Its Essence
We help teams to craft their Brand ID at different levels: functional, emotional, experiential, value-driven, archetypal.
INTEGRATED COMMUNICATION
Build Communication Plans That Boost Sales
We help clients regain effectiveness in their communication plans and improve the return on their communication investments ...
DIGITAL MARKETING PLANNING
Position Digital On the Driving Seat of Marketing Planning
We help our clients design their marketing planning with a digital mindset, ensuring that that traditional and digital marketing are blended into a unified strategy.
CUSTOMER JOURNEY DIGITIZATION
Trigger Behavioral Change through the Digitization of the Customer Journey
We help clients identify and capture opportunities offered by technology in reshaping the relationship with customers at different stages of the value chain ...
CUSTOMER SCORING MODELS
Scoring Models Help Us Predict Customers Behavior and Design Targeted Campaigns
How to tell which clients will be leaving us and which will be upgrading their offer? Which client are more prone to churn and which are the best targets to promote a new product?
Predictive models can help us uncover this.
Contact us to learn more on our approach to marketing & sales: contacts@edgeplus.it